Children participating in Bona Bolo program

In celebration of the 2010 World Cup, Nouveau Eyewear kicked off a series of screenings in an effort to bring healthcare to more than 2000 children in South Africa. Known as the Bona Bolo (“See the Ball”) campaign, the initiative launched in the South African town of Bedfordview during a youth soccer clinic and tournament.

The screening provided many South African children with vision assessments they might not otherwise have had. For three hours, local optometry students, optometrists and non-clinical volunteers worked carefully to uncover refractive errors and provide free referrals to participating optometrists.

Faith Chabedi of the Bona Bolo Campaign

Nouveau supplied stylish Umbro frames and the lenses were donated by Essilor. The South African eyewear distributor for Umbro, Myoptics, assisted with event day organization.

For more information on the Bona Bolo program, please visit the South African Optometric Association.

You may also contact Elena Brugnera Muraro, International Marketing at Nouveau Eyewear, at 972-242-3633 ext. 249 for more information.

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